Your easy to use guide to winter weather hype
By Simon Keeling
A users guide to Tabloid Winter Weather stories and how to translate them.
Beast from the East
The wind will be blowing from an easterly direction.
100-days of Snow Hell
Snow may fall this winter.
Snow Chaos to Hit Within Weeks
It is September and soon the weather will become colder.
An area of low pressure will become deeper as it passes overhead.
Temperatures may fall below 0C and there could be frost.
Snow may cover the ground.
Weather experts say…
We have selected words from several weather websites and put them together to sound more dramatic.
Joe Blogs from Forecasting Company said…
This was written on a website, but we haven’t bothered to check it is still accurate.
Expert Forecaster xxxxx said …
This person has read the Ladybird Book of Weather and will say anything they think we want to hear. They hope to become an expert in brain surgery soon as they received a new pop-up Book of the Brain for Christmas.
Snow/Rain/Wind/Ice Wreaks Havoc
It may be snowy, wet, windy or icy.
Jet Stream Blasts…
The weather will be unsettled and windy.
Terrifying Storms to Lash Britain
It may be windy and there could be gales on coasts. You may not be able to hold a newspaper in the open.
Swathes of the country…
Particularly on exposed coasts, hills, headlands and mostly unpopulated areas.
Storm of the Century
The deepest area of low pressure we have seen for almost a week.
It may take longer than usual to get home.
Eye of the storm …
The centre of the area of low pressure.
This headline will sell more newspapers.
This headline will definitely sell more newspapers.
Short term forecast accuracy is greater than 90%.
We hope you find this guide useful when translating weather stories you will read in (some) newspapers this winter.
Gritting.com are assisting customers to prepare for this coming Winter season by helping businesses take the preventative measures needed to safeguard their employees and visitors against slip hazards.
Having experienced a mild winter last year it is vital that companies are still protected from inclement weather and that they have plans in place should the weather take a turn for the worse.
Our customers are left headache free every winter when we deliver our first class service and ensure that all sites are open, safe and operational.
By using Gritting.com’s exclusive winter maintenance package, our customers receive a service that is second to none and a peace of mind that is priceless to any company.
The operations team at Gritting.com have been working frantically in recent weeks preparing the company for this coming gritting season.
The salt bays are now at full capacity
The new, larger capacity gritting trucks have all been fully prepared
The gritting operatives are primed and ready
2014 is forecast a colder than normal winter but Gritting.com customers can enjoy uninterrupted protection and peace of mind this season. Both new clients and existing customers have peace of mind that they will be protected again this winter.